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Every website we build has solid technical foundations. SEO Plus takes things further: we research how your customers search, refine your copy and check the technical details. After launch, we help you get started with Google setup. Here is what we work on.

Content

The right words

  • Keyword research

    We research search terms for your services and the area you serve, then match them to the right pages.

  • Copy optimisation

    We refine your copy so visitors quickly understand what you offer and how it meets their needs.

  • Page titles and meta descriptions

    Each page we work on gets a relevant title and description. Google may use them in search results, but can also choose different wording.

  • Headings and internal links

    We give your content a clear structure and link related pages together.

Technical foundations

Sound technical foundations

  • Clear URLs

    Logical, readable addresses that reflect the content of your pages.

  • Meta tags and canonical URLs

    Indexing settings and canonical tags that indicate which pages may appear in search and which version is preferred.

  • Sitemap and crawlability

    A sitemap of your public pages, accessible links and robots settings that do not block important content.

  • Error pages and redirects

    Working internal links, appropriate redirects where needed and a proper 404 status for missing pages.

  • Content in the page code

    Key text and links are available straight away, without scripts having to run first.

  • Images and loading speed

    Appropriate image formats, alt text for informative images and attention to loading speed and content that shifts as it loads.

  • Mobile and language versions

    The same essential content on mobile. For multilingual sites, we also check the hreflang links between language versions.

  • Structured data

    Where relevant, we add schema markup to help search engines understand your information. We only use accurate details that are visible on the website.

Google

Connecting with Google

  • Google Search Console

    After launch, we help you get started with Google Search Console and submit your sitemap. You stay in control of your account.

  • Your Google Business Profile

    Would a Google Business Profile make sense for your business? We offer setup advice and point you towards the next steps.

  • Clear next steps

    You get practical tips to take things forward yourself. Ongoing management and monitoring are not included.